What is Leon Festinger’s cognitive dissonance theory?
Festinger’s theory proposes that inconsistency among beliefs or behaviours causes an uncomfortable psychological tension (i.e., cognitive dissonance), leading people to change one of the inconsistent elements to reduce the dissonance or to add consonant elements to restore consonance.
What did Leon Festinger study?
Festinger graduated with a B.A. in psychology from the City College of New York in 1939. He then entered the University of Iowa, where he studied with the German-born social psychologist Kurt Lewin and obtained a Ph. D. in 1942.
When a person experiences two thoughts that are incompatible?
Cognitive dissonance describes the discomfort experienced when two cognitions are incompatible with each other. A cognition is a piece of knowledge, such as a: thought. attitude.
Why do my thoughts contradict each other?
This tensions is called cognitive dissonance. Cognitive dissonance is the mental stress or discomfort experienced when holding two conflicting thoughts. It occurs in situations where a person is presented with facts that contradict that person’s self-image, attitudes, beliefs or behaviors.