Question: What is meant by buyer behavior?

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What is meant by consumer Behaviour?

“Consumer behavior is the actions and the decision processes of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard, Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs.

What are the types of buying behavior?

The 4 Types of Buying Behaviour

  • Extended Decision-Making.
  • Limited Decision-Making.
  • Habitual Buying Behavior.
  • Variety-Seeking Buying Behavior.

What are the four types of buyers?

4 Different Buyer Types (and how to sell to each one)

  • Analytical Buyers. These buyers are motivated by logic and information. …
  • Amiable Buyers. This group of buyers is motivated by stability and cooperation. …
  • Driver Buyers. These people are motivated by power and respect. …
  • Expressive Buyers.
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