Question: What is meant by buyer behavior?


What is meant by consumer Behaviour?

“Consumer behavior is the actions and the decision processes of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard, Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs.

What are the types of buying behavior?

The 4 Types of Buying Behaviour

  • Extended Decision-Making.
  • Limited Decision-Making.
  • Habitual Buying Behavior.
  • Variety-Seeking Buying Behavior.

What are the four types of buyers?

4 Different Buyer Types (and how to sell to each one)

  • Analytical Buyers. These buyers are motivated by logic and information. …
  • Amiable Buyers. This group of buyers is motivated by stability and cooperation. …
  • Driver Buyers. These people are motivated by power and respect. …
  • Expressive Buyers.
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